Client:
National Geographic Learning
Scope:
Ideation, Content Capture, Video Editing, Filming, Photography
Focus:
Capturing content for marketing and programs for National Geographic Learning.
Overview:
Exploring classrooms across the world to capture content for all levels of learning to utilize in product and brand marketing.
The Challenge:
The team aligned to photography and imagery that was from National Geographic Explorers and photographers. We needed to expand that library to match the students that utilized our programs. Taking my experience from Zildjian, I worked with the team and we focused on the biggest growth market at the time, Mexico with the young learner market.
The Approach:
I had an open approach from music industry to education and this was as much as understanding the industry as it was to make an impact and capture content that moved the needle for ELL education for National Geographic Learning. Created a deck along with industry experts, my experience, and the local team in Mexico.
Key decisions:
- Combining my experience with industry experts in education
- Extensive shot deck, alignment, and set-up for Project Classroom
- With each Project Classroom, gained more experience and knowledge to improve capture and output from each one
The Solution:
Project Classroom captured needs for marketing and editorial. In the form of content capture for video and photography. It was a well organized and engineered shoot along with many others from 2019 to now.
What was created:
- Over 10,000 images that range from young learners to adult education
- Over 200 hours of video content from teachers, students, and decision-makers interviews and b-roll in the classroom and of the schools
- Captures were across the globe: Mexico, Vietnam, Spain, and the United States
The Impact:
- Content used in all of National Geographic Learning ELT marketing materials utilizing real students that use the real product versus stock imagery (2020-2025)
- Utilized in many National Geographic Learning ELT programs like Trailblazer
- Video content contributed to almost 100K views of video content and a subscriber base of over 30K
I created a shot list and deck with the capture plan, worked with the crew to hire a local film/photography crew. This was the first Project Classroom. From there, I would go out from time to time or we would hire depending the location and needs.
Last modified: September 14, 2026
