Client:
Web/app Booking Solution
Scope:
Bisibi Travel
Overview:
Building a campaign of assets for the product launch of Pathways series in a new edition for National Geographic Learning.
The Challenge:
National Geographic learning was developing a new edition of Pathways which is a premiere Academic program for them. With this new edition, we needed to market to the existing users and bring in new users with Pathways. It needed to stand out in the industry but appeal to the adult academic market and decision makers.
The Approach:
Looking through the academic programs that existing in our library and competitors, needed to create a look and feel that was connected to the program and supported the program and its materials. We looked at the trends in academic to align and test our ideas on to ultimately land on the creative look and feel that we went with
Key decisions:
- Utilizing National Geographic Learning materials creating a look and feel that elevated the Pathways programs
- Focused on adult demographic for image, color, and overall look and feel
The Solution:
For the Pathways program launch, we created marketing materials that elevated the academic program with a connection to National Geographic content and storytelling with the effective and thought-provoking educational materials in Pathways.
What was created:
- Materials used across the globe from United States, Latin America, EMEA, and Asia
- Sales increased 8% from the previous edition launch
- Promotion and collateral supported a 13% increase in traffic for Pathways
The Impact
- Content used in all of National Geographic Learning ELT marketing materials utilizing real students that use the real product versus stock imagery (2020-2025)
- Utilized in many National Geographic Learning ELT programs like Trailblazer
- Video content contributed to almost 100K views of video content and a subscriber base of over 30K
Last modified: September 11, 2026
