THE ALL-IN-ONE SPARK PLATFORM

National Geographic Learning wanted to create its own digital product platform to support the actual programs. The team worked through exercises to come up with the name Spark. From there I created various logo options that we worked with all the teams to get to a final logo that is used across the books, website, and marketing. The logo was given a 3 month timeline and we started with 50 ideas and worked down to 2 final options.