The first idea for when I arrived at National Geographic Learning was to get out in the field and see our programs in action. As I used to go to shows at Zildjian, I wanted to see the programs in the schools and reaction and thoughts from students and teachers. This idea became Project Classroom. Now up to 10 of them, we have created an amazing library of images that are real students, real classrooms, using our programs. An item that stands out to our competitors who utilize mostly stock imagery and relation versus actual.

OUTPUT
– Capture initiative born out of a lack of owned, real, authentic content of students and teachers of National Geographic Learning
– Created decks for production but also produced, filmed, and edited content from these captures
– Utilized in marketed content, product content, and social content across all channels for National Geographic Learning
– Combo of video and imagery captured by me and other contributors
– Captured in Massachusetts, California, Illinois, Mexico, and Vietnam